“I cannot teach anybody anything, I can only make them think”
– Socrates

“Content is continuously changing. Thinking stays with you forever.”
– Dr. Don Schultz

My instruction raises students’ awareness of the ethical themes and technological challenges facing the marketplace. In my courses, students’ critical thinking skills mature through extensive discussions and analyses of business cases as they develop in real-time. Acting as a curator of current research and events in the discipline, I use practical technology to convey content and create experiential assignments that prepare students for the workforce, beyond graduation.

Undergraduate Courses

Consumer Behavior (in-person (syllabus); online)
Social Media Marketing (in-person (syllabus))
Marketing Principles (in-person)
Marketing Research (in-person)

MBA Courses

Marketing Fundamentals (in-person; online)
Market Research (in-person)