“I cannot teach anybody anything, I can only make them think”
– Socrates
“Content is continuously changing. Thinking stays with you forever.”
– Dr. Don Schultz
As AI pervades society, the human element will become an elite differentiator. In my courses, students’ critical thinking skills mature through extensive discussions and analyses of business cases as they develop in real-time. My instruction raises students’ awareness of the ethical themes and technological challenges facing the marketplace. Acting as a curator of current research and events in the discipline, I use practical technology to convey content and create experiential assignments that prepare students for the workforce, beyond graduation.
Undergraduate Courses
Consumer Behavior (in-person (syllabus); online)
Decoding Modern Market Trends & Structures (aka, Markets & Society)(in-person (syllabus))
Social Media Marketing (in-person (syllabus))
Strategic Branding (in-person (syllabus))
Marketing Principles (in-person)
Marketing Research (in-person)
MBA Courses
Marketing Fundamentals (in-person; online)
Market Research (in-person)